Digital Marketing

Digital Marketing


Adana Digital Marketing covers all marketing efforts using electronic devices or internet. Businesses use digital channels such as search engines, social media, email and websites to connect with existing and potential customers.

“According to researches, the use of ‘fixed’ internet among adults has only increased by 5% in the last three years, and people have really changed the way they shop, offline marketing is not as effective as it used to be”

Wiki Software Adana Digital Marketing services are always about connecting with your audience at the right place and at the right time. Today, this means that you have to meet the places where they spend time with the Internet.

How is Digital Marketing Identified?

Adana Digital Marketing is defined as a combination of many digital strategies and channels, where users spend most of their time and how to connect with customers. Digital advertising, email marketing, online brochures, and more, from the website itself to the online brand assets of a business, are a set of strategies under the umbrella of digital marketing.

Digital Marketing Strategies and Patterns

The best digital marketers have a clear picture of how each digital marketing campaign supports their own goals. Based on the objectives of marketing strategies, Adana Digital Marketing can offer a larger campaign to customers through free and paid channels.

Here are the most common digital marketing strategies:

Search Engine Optimization (SEO)

Adana Digital Marketing is to increase the amount of organic (or free) traffic your website receives from your website by ranking higher in the search engine results pages. Channels utilizing SEO include:




Content Marketing

Adana Digital Marketing expresses brand awareness, traffic growth, creation and promotion of content assets to create potential customers. The channels that can play a role in your content marketing strategy include:

Blog posts.



Online brochures and look books.

Social Media Marketing

Adana Digital Marketing applications promote your brand and content on social media channels to increase brand awareness, increase traffic and create potential customers for your business. Channels you can use in social media marketing include:







Pay Per Click (PPC)

PPC is a way to drive traffic to your website by paying to a publisher every time you click on your ad. Adana Digital Marketing One of the PPC types is Google AdWords, which allows you to pay the best slots on Google's search engine results pages at a price-per-click for the links you provide. Other channels that you can use PPC include:

Paid ads on Facebook.

Promoted tweets on Twitter.

Join LinkedIn.

Related Marketing

Adana Digital Marketing service is a type of performance-based ads that you receive commissions to promote products or services of others on your website. Affiliate marketing channels include:

YouTube Partner Program for video ads

Affiliate connections from your social media accounts.

Local Advertising

Adana Digital Marketing and local advertising, primarily content-oriented and other non-paid content, stands for a platform that stands out on a platform. BuzzFeed -supported publications are a good example, but many people think that social media advertising deals with "local"- for example, Facebook advertising and Instagram advertising.

Marketing Automation

Adana Digital Marketing automation means software that automates your basic marketing operations. Many marketing departments can automate repetitive tasks otherwise they will manually:

Email newsletters.

The timing of social media broadcasting.

Updating contact list.


Campaign tracking and reporting.

Email Marketing

Companies use e-mail marketing as a way to communicate with their audience. E-mail is often used to promote content, discounts, and events, as well as to redirect contacts to the business website. The types of e-mail that you can send in an e-mail marketing campaign include:

Blog subscription releases.

Customer welcome emails.

Holiday promotions to loyalty program members.

Online PR

Online PR is an online coverage-providing application with digital publications, blogs, and other content-based websites. Like traditional PR, but in the online area. Here are the channels you can use to maximize your public relations efforts:

Reporter support through social media.

Online reviews of your company.

What Does a Digital Marketer Do?

Digital marketers are responsible for brand awareness and conducting all digital channels (both free and paid) at the hands of a company. These include social media, the company's own website, search engine ranking, email, display advertising, and the company's blog.

The digital marketer usually focuses on a different performance indicator for each channel, so that each can accurately measure company performance. For example, a digital marketer responsible for SEO measures the "organic traffic" of the websites of traffic from website visitors that a page of websites finds through a Google search.

Digital marketing is carried out today according to many marketing roles. In small businesses, it may have most of the digital marketing strategies described above. Large companies have more than one specialist focusing on each of these strategies and the brand's digital channels.